As I took (what seems to be) my weekly trip to Sephora I stumbled upon the most impressive invention! Hunched over the Make Up For Ever HD Invisible Foundation, I was asked if I needed assistance matching my color- which I did because their color coding is all over the place!
I was then guided over to a snazzy new tool that literally snaps photos of your clean skin in three different places then assigns you your very own pantone color! What happens next? They have an iPad in store that searches archives of all foundations, bb creams, etc. that match your exact pantone color!
I know I could be classified as a bit obsessive when it comes to makeup, and Sephora, but I was so excited I could barely contain myself. The only downside to this fabulous discovery was the lack of results for my specific coloring. Don't be discouraged, though- companies are already using these results to develop more color options so everyone has their pick of brands and formulas.
Now, stop whatever you are doing, go to Sephora and discover your custom pantone!